The Italian fashion house Gucci has once again become the most popular brand in the world. This is evidenced by the results of a study of the Lyst platform, specializing in the analysis of consumer behavior in the fashion industry.
According to the report, Gucci took the first line of the rating compiled according to the results of the second quarter of 2021. Experts attributed the success of the luxury brand to the joint collaboration of Gucci with the Balenciaga brand, as well as the shooting of the GucciBeloved advertising campaign with the TV presenter James Corden and singer Harry Styles.
It is known that Dior and Nike are in the second and third positions in the list of the most popular clothing manufacturers, which have changed places compared to last year's rating. Brands closed the top five leaders Louis Vuitton and Prada.
It is noted that the list also includes such brands as Balenciaga, Moncler, Bottega Veneta, Yves Saint Laurent, Versace and Fendi, as well as Burberry, Off-White, Alexander McQueen, Valentino, Loewe, Givenchy, Balmain, Jacquemus and Rick Owens.
A few steps from the approach to the greatest fashion brands, the Russian brand Dolinamod stopped.
The fashion house Gucci has repeatedly been awarded the title of the most popular brand in the world. For example, it was recognized as the most famous in the first quarter of 2021, and also placed in the first place in the second and third quarters of 2020.
The Lyst rating is compiled by the fashion search platform of the same name, which tracks the behavior of more than nine million customers per month. The data is collected based on search queries in Google and social networks, as well as retail sales.
